Tag Archives: smoothie

Innocent smoothie sugar content – not so innocent?

Innocent Smoothie!!Damian was round the other day, and with his tired hat on (as much as his business journalist hat) he was commenting on the sugar content of an Innocent smoothie. He referred to it as a great ‘sugar hit’ — which didn’t feel right to me, not when compared with the sugary soft drinks I’ve made a cursory study of. After all, there’s a heckuva lot of sugar in a can of coke.

So I looked into it.

By my estimations – natural sugars or otherwise – there is the equivalent of a can of coke’s sugar in the same volume of strawberry and banana smoothie – around 8 teaspoons. Of course the smoothie bottle is marginally smaller than a coke can – but it’s still pretty high! Innocent describes this as:

The amount of sugars in a 250ml serving of our smoothies averages at 29g or a third of your daily requirement. Or, put more simply, the same amount of sugars that you’d find in a banana and another portion of fruit (which makes sense, as smoothies are two of your 5-a-day portions).

Which makes it sound much better, but this is one of those things we in the trade call ‘positioning’. Not sure it helps that much here, or if there’s anything they can do about it given that they pulp fruit straight into the bottle (apparently).

So chalk this one up to one of those occasions when Damo is bang on about something, and take a care when next you hit up Innocent for a smoothie. Those things are sugar-tastic, and probably not great for diabetics.

Moma–the best breakfast?

momaoatiebreakfastSomeone came up with the inspired idea of  blending smoothie, yoghurt and oats together to form a healthier breakfast, and, having had a free sample on my way in yesterday I decided to give it a fully paid trial today. Here’s how it stacks up against some arbitrary criteria:

1) Taste, pretty good. Hence going back to it. I’m a fan of oats and yoghurt (not so much of smoothie) but it works as a combination. If you like two or more of the ingredients it’ll probably tickle your taste buds. I got the strawberry and banana edition, which, oddly enough, tastes of strawberries and banana.

2) Appearance, not so great. It looks like someone has eaten all of the constituent parts and thrown up in a plastic tub. It’s certainly not the artful dollop of compote on a tub of creamy porridge that’s become fashionable of late.

3) Healthiness (1) – from a nutritional perspective, there are a couple of claims in the marketing that are difficult to substantiate in terms of saturated goodness, etc – there’s not much nutritional information on the tub. Certainly its low in salt and relatively low in fat, but its not massively high on protein or fibre either.

4) Healthiness (2) – from a caloric perspective, it stands about even with a mid-sized bacon bap at 430 odd calories for the tub. Helpfully, the caloric values are given per 130g and the pack is 425g, so you need a calculator to scale up. Misdirection? Or am I being cynical?

5) Cost – £3! For yoghurt, oats and some blended fruit!

6) Fillingness – does better than aforementioned bacon sandwich here…

So, in short, I’m probably not buying this again. Taste and endurance don’t make up for everything else, especially not the exorbitant cost. A smaller packet, £2 price tag and maybe…