Tag Archives: brands

Interaction with brands on Twitter

Twitter logoI’ve tweeted at a few brands recently to satisfy my blog-curiosity about one thing or the other. @amazonuk to ask about packaging,  @mini to point out that its website wasn’t working properly in Chrome, @duracelluk to ask about its AA battery charger, @qwertee_com to let them know about my t-shirt review (and give them an opportunity to defend the quality of the cotton) and possibly one or two other media programmes (the Apprentice, Game of Thrones et al).

Now I know that the media programmes will be inundated with mentions, and perhaps even Amazon might get more tweets than it could cope with, but Mini was the only company to get back to me. The theory of having a direct connection to a business is a good one but it seems that not everyone is coping as well with providing an outlet to direct interaction as you’d hope.

I think brands should stick a disclaimer up there if the account isn’t monitored, or if people don’t intend to respond. It’s only fair to set expectations…. You can understand why even slightly arbitrary studies like this one come to the conclusions that they do… Or maybe it’s that – as a mere customer and a PageRank 2 blog writer – I don’t merit their attention…

Brand shopping for Hippo

I’m, for my faults, a brand shopper. I look for brands I’ve developed some affection, respect or trust in over the years and go to them as a repeat customer. All the clothes I’ve bought for the last 3 years have come from White Stuff – they make things that fit me and I think look pretty wonderful. Similarly, when we got the new car for me (less so for Mrs D), the reputation – in terms of safety, driving, reliability, resale value etc – meant a lot to me. And whilst I diverted from my family automotive history, there is a certain safety in the choice we made.

With Hippo, everything’s new. Silver Cross vs. Phil & Ted’s vs. Bugaboo? Baby Bjorn vs Tomy? Mothercare vs. Mamas and Papas vs. Cosatto vs John Lewis vs…? And so on. The few familiar brands bring some comfort – but they’re not specialist, so you wonder if they’re good at this. The prestige becomes generic.

And I remain clueless.

Anyone with any insight, or blogs I should read – please let me know… As well as all the baby stuff, with the house move we’re looking at Liebherr fridges and Bosch dryers – and need to take the great Flymo vs. Bosch Rotak lawnmower decision.

There’s entirely too much to think about!