Three observations from last night’s episode of the Apprentice.
- If the pitch feels incoherent to you, you really can’t expect buyers to get it. "After school treat for anytime-" – that makes no sense.
- Absolute bullshit is apparently acceptable – Jim’s ludicrous ‘weâ€™ll get Harry Potter to do TV advertising for you Asda’ pitch shouldn’t have worked. I suspect the only reason they managed to make the sale was because Asda felt the product could appeal to some of their shoppers that maybe put a higher premium on shutting the kids up with sugary treats than they did on the specifics of the sales pitch.
- One of the teams still hadnâ€™t learnt the lesson of defining a target audience. It was Every Dog all over again in that first BixMixPitch.
I genuinely wasn’t sure which way this one would lean, but once team BixMix got left in the boardroom both Amanda and I thought Zoe might be in the line of fire (although I thought Tom might be for it too).
I’m finding it increasingly uncomfortable watching a few of the candidates in action; Melody for her general overbearing ignorance, Susan for her idiocy, and Jim for his total BS-talent. But I guess that’s what makes the show compelling…
No sign of Bix Mix or Special Stars on eBay this timeâ€¦ I guess those had a shorter shelf life than the magazinesâ€¦