Tag Archives: special stars

@bbcapprentice–the pitch takes the biscuit


Three observations from last night’s episode of the Apprentice.

  1. If the pitch feels incoherent to you, you really can’t expect buyers to get it. "After school treat for anytime-" – that makes no sense.
  2. Absolute bullshit is apparently acceptable – Jim’s ludicrous ‘we’ll get Harry Potter to do TV advertising for you Asda’ pitch shouldn’t have worked. I suspect the only reason they managed to make the sale was because Asda felt the product could appeal to some of their shoppers that maybe put a higher premium on shutting the kids up with sugary treats than they did on the specifics of the sales pitch.
  3. One of the teams still hadn’t learnt the lesson of defining a target audience. It was Every Dog all over again in that first BixMixPitch.

I genuinely wasn’t sure which way this one would lean, but once team BixMix got left in the boardroom both Amanda and I thought Zoe might be in the line of fire (although I thought Tom might be for it too).

I’m finding it increasingly uncomfortable watching a few of the candidates in action; Melody for her general overbearing ignorance, Susan for her idiocy, and Jim for his total BS-talent. But I guess that’s what makes the show compelling…

No sign of Bix Mix or Special Stars on eBay this time… I guess those had a shorter shelf life than the magazines…