Using social bookmarking to do PR

Was asked the other day about using Digg to promote clients and gave the shotgun response: don’t do it. It’s not ethical, and its and abuse of the social system. Also – it won’t work unless you can work out how to engineer yourself a bot…

Rather gratifyingly, when browsing Steve Rubel’s blog, I found that he said the same thing just a couple of days ago.

One of the problems I’ve found with this whole social media lark is the rapid proliferation of new services. I use, and have got the hang of,, but now think that Digg might be worth my while as I work in (and love) technology… and I haven’t even got round to looking at reddit. How do people keep up? And do we need yet another social bookmarking service?