I mentioned in passing in a recent blog post that I’d bought pretty much all (I’d estimate 90% of my non-running, non-formalwear) clothes from one brand over the last three years. The nice people at White Stuff spotted my post and in thanks for the mention sent us a box of samples which I’m going through the process of trying out. Now I’m hardly a fashion model but it only seems fair to post a picture of me in some of my new stuff to demonstrate quite why I love the clothes (and the brand) so much…

This is me in my new super-comfy check pyjama bottoms and comfy longsleeve tee. I may post more pics in the days to come if I can get some interesting pics and Emily doesn’t spew on too much of it.

So, reasons I love White Stuff clothes / brand.

Clothes:
1) They fit me. They fit me when I was fat, and now I’m thinner, I’m a medium and that feels good. It’s been years since I’ve been a medium in anything. Although a lot of their ‘L’ stuff fits me pretty well too (for my larger readers, they go up to XXXL in some clothing lines!).
2) They suit me. Without looking like I’m trying to be fashionable (inevitable that I look like I’m trying and also that I fail), and without looking like I’m a slob (which is what tends to happen otherwise)
3) They’re SUPER comfortable and pretty hard wearing. Really nice cottons for most stuff and this amazing cotton/cashmere blend for a lot of their jumpers which I like.
4) Lots of WS colour ranges suit me.

The brand
1) They’ve sent me clothes as a *thank you* for a mention. They didn’t ask me to blog about them, and have made no particular effort to drive a hard sales pitch. As a social media douchebag myself, its pretty gratifiying to have seen this done well.
2) They’re persistently doing friendly, funky, crazy stuff, from drinks and biscuits in store to a bus travelling around the country to a couple of elderly brand evangelists. Fun stuff, accessible, enjoyable.
3) They’re creative in-store. As well as the aforementioned drinks and biscuits there are frequently novelty freebies of some value (decks of cards, etc) as well as a variety of in-store promotions (a Cluedo style whodunit was one I recall of late) which are engaging without being tedious.
4) Their e-promotions are well-targeted and well-written. I actually quite like geting their mailers.
5) They seem like really nice people.

So kudos, White Stuff, makers of awesome stuff, and thank you. I’ll shop with you again soon (there’s a coat I have my eye on), and this winter on more days than not 100% of my clothing will be from your collections.

Now, do you do baby stuff?? ;-)