Tag Archives: strategy

My personal social media syndication strategy

The blog is connected to the… Twitter… The Twitter’s connected to the… Google Buzz… The Google Buzz is connected to the Facebook… and somewhere it all ends up a mess.

Inspired by this new WordPress feature, I’ve been trying to work out how to best link my various social sharing tools so that people can keep up with me as they’d like to. Here’s where I’ve ended up by way of automatic syndication / cross posting:

1) My blogs (this one and LSR) syndicate to Twitter, Google Buzz, LinkedIn and my Facebook page

2) My Google Reader shared items (interesting news stories I’ve seen around the web) syndicate to Twitter, and Google Buzz

3) Twitter syndicates to nowhere; if you’d like to keep up with my Tweets, follow me. I don’t think I’ve even connected it to LinkedIn.

4) Flickr syndicates to Facebook and Google Buzz (although I use it less and less these days)

5) I don’t pay attention to FriendFeed, Quora, MySpace, FourSquare, YouTube, Friendster or any of the half-dozen or so other, less useful to me social venues. But who knows, someday I may do.

6) Gyminee / Dailyburn may become useful again once I restart the diet and the half-marathon training, and Runkeeper probably needs integrating somewhere – it does automatically post to Facebook.

If the world understood and used RSS readers I’d be less concerned about all of this, but given that not all of you do, I’m going with this approach. Hopefully its focussed enough and there isn’t so much overlap its annoying.

I need a personal social media strategy? Who knew!?

What do you do to simplify the share/follow experience for your friends/fans/family?

Spurs and the Olympic stadium–tactical bid?


So I’m possibly the world’s worst football fan. When my classmate Bozza explained the offside rule to me in 1994 I decided I supported Spurs, and when, at college and beyond, it transpired that Damo and Jimbo were also Spurs fans, it somewhat invigorated my ‘interest’ and I’ve paid some attention to the team – over the years – and particularly over the last two or three.

Now as a general rule (which I intend to break a bit over the weeks ahead) I don’t write about “comms strategies” and suchlike on here, but this has been an absolutely fascinating story. Other than submitting the application and speaking in controversial theoreticals (smashing down the stadium / getting rid of the athletics track etc), Spurs has held relatively quiet on the whole topic, with Redknapp in particular focussed on getting his team to the top of the table. As well he should be.

But of course, the negative outcry has begun. Football in the UK, despite its internationalisation, and that of the Premier League in particular, has ever been a local thing. The “North London Derby” galvanises the residents of different parts of the city into a neighbourly frenzy of competitive spirit. I’m brought to mind of the episode of “Life on Mars” in which Man City and Man United fans started to wage war on each other, and of course of Terry Pratchett’s latest Discworld novel…

So the move to Stratford makes little sense. Except that its a fantastic story, and despite the outcry, it seems as much flack is hitting the Olympics Legacy company as Spurs itself – which makes sense. After all, if the legacy of the Olympics should retain something of the Olympics (which makes no sense to me – after all, no country needs four velodromes running at 1% utilisation!), then it’s unsurprising that the global athletics wonks are getting upset about it all.

Of course, if I’m right in thinking the whole thing is just Spurs going after some profile-raising publicity, and in trying to eke out some regeneration money – then when they step magnanimously away from Stratford and commit their £500m of redevelopment to their local neighbourhood, local residents will be relieved and it’ll just be the Olympic legacy company that has to contend with the fallout of ever having considered such a thing. And odds are, Spurs chairman Dan Levy will get the “regeneration monies” he needs to invest in his local neighbourhood…

What do you think? Tactical bid vs. genuine interest? Comms / negotiation strategy vs. club migration? Be interested to hear.