I’ve tweeted at a few brands recently to satisfy my blog-curiosity about one thing or the other. @amazonuk to ask about packaging,  @mini to point out that its website wasn’t working properly in Chrome, @duracelluk to ask about its AA battery charger, @qwertee_com to let them know about my t-shirt review (and give them an opportunity to defend the quality of the cotton) and possibly one or two other media programmes (the Apprentice, Game of Thrones et al).

Now I know that the media programmes will be inundated with mentions, and perhaps even Amazon might get more tweets than it could cope with, but Mini was the only company to get back to me. The theory of having a direct connection to a business is a good one but it seems that not everyone is coping as well with providing an outlet to direct interaction as you’d hope.

I think brands should stick a disclaimer up there if the account isn’t monitored, or if people don’t intend to respond. It’s only fair to set expectations…. You can understand why even slightly arbitrary studies like this one come to the conclusions that they do… Or maybe it’s that – as a mere customer and a PageRank 2 blog writer – I don’t merit their attention…