A brief interlude for some marketing japery – Old Spice Guy was challenged to an Internet Duel by New Old Spice Guy, Fabio. He accepted and the Duel took place yesterday at the Interwebs Stadium.

Brilliantly executed campaign. Hundreds of thousands views in a few short hours, thousands of tweets, hundreds of blog posts. Simply awesome.

p.s. I’m backing Old Old Spice Guy. Fabio is creepy.