Charles points to Stuart Bruce who points at the Juicy Studio readability test. This handy little beasty tells you how readable your website is, based on some criteria that Messrs. Gunning and Fog presumably came up with at some point when such things were important (where were they when Jane Austen was writing, I ask you!? Mind you, they don’t do anything about the word:event ratio).
In any case – Stuart, on his sample of about 15 blogs, determines that PRs are less readable than journalists. My score of 9.74 stands me in the cateory of “most popular novels”, though, which I can live with, even if it is marginally higher than Charles, Gary and a few others…
I’ll read someone else’s blog for a little while, I think…