Had a really interesting week at work last week – amongst other things, was working with a couple of fascinating senior Cisco-ites (Richard Allan and Robert Pepper) to campaign for wireless broadband to get some of the spectrum that is being freed up following the Digital Switchover. If you don’t know what the digital switchover is, check this… and this. For those who need disclaimers, obviously Cisco is a client…

In any event, here’s what’s happening. The analogue TV transmission signal is being switched off, in stages, starting last week in Whitehaven, Cumbria. In 2012, or just before, Ofcom will ‘auction’ off the license that is being freed up, as digital TV transmissions are more efficient, and can be compressed to use less spectrum for more channels. Various people, including the HD for All group and the EU commissioners (as I understand it) are campaigning for different things — the HD group for the spectrum to be allocated to HD over Freeview, and the EU has some thoughts on allocating some spectrum for DVB-H (mobile TV).

Cisco’s thrown its hat in the ring for wireless broadband, and I’m totally with them on this one. The impact broadband has on social and business development is remarkable and intuitively understood by someone who works where I do… a conversation with Damian highlighted the fact that, actually, it may not be so intuitive for others, but this is the role of education, and local business industry groups to work on. It is ludicrous that in this digital age, things like this happen — according to the Times, a woman had to wait 11 months for broadband to be wired to her home… 90 miles from London, the biggest Facebook city in the world.

There are a few reasons broadband needs this spectrum…

First: As Richard put it, it is the “Park Lane and Mayfair” of the EM spectrum (Pepper called it the “beachfront real estate” for you American readers) – it passes through everything easily, which a lot of wireless technologies, operating in their native frequencies, don’t. If you live in a big house, does your home Wifi signal penetrate through as many walls as you’d like it to?. Cisco’s actually technology neutral in this debate — they just “love broadband.” How else will you reach that 0.7% of the population (or whatever it is) that live outside the range of the fixed line infrastructure?

Second: Fixed line broadband needs viable competition! Wireless broadband will force the fixed line providers to up the ante and be good for consumers.

Third: In developing countries, we can skip fixed line altogether! But we need this spectrum – higher frequency transmissions apparently don’t pass through leaf foliage. Not quite so useful…

Fourth: You can still have video content delivered (over wireless broadband), which will be more interactive and generally better than the TV you’re used to (eventually, once Joost and IPlayer and applications like them grow up and get better). And, thanks to compression, you can still have HD over Freeview and mobile TV – just maybe not as many channels as people might like. But then, how much HD content is there? And, over time, we can re-allocate the current TV spectrum between SD and HD channels…

Fifth: The opportunity to ‘rezone’ the spectrum doesn’t happen often! We shouldn’t miss this opportunity by locking ourselves into a restrictive medium that doesn’t reflect the way people increasingly live their lives… (think of all the surveys that have shown that we surf the web more and watch TV less…)

There’s lots more to this debate, and some of it has been picked up by some of the journalists we spoke to – including Jane Wakefield’s piece on BBC News Online and David Meyer’s ZDNet article. There’s lots more interesting things coming – Google is rumoured to be putting a bid in for the US’ spectrum (which goes on auction in January) so there could be a whole spate of new, disruptive technologies coming into play.

Completely fascinating stuff, and great to be involved with them on this. Be interesting to see how the conversation develops over the next few years.