I’m – believe it or not – beginning to get bored of the endless shuffle of stuff. The computer’s died, get a new one, the new iPhone weighs 15g less, get a new one, etc. It’s astonishing that some industries – I’m looking at you, Gillette – actually deliberately engineer products to fail sooner than the materials would require just to turn a dime. Depressing, really.

My pipe dream? Commercialism-as-a-Service. It’s a bit like the Abel & Cole veg box but for, y’know, everything else. I will voluntarily give information about my needs and shopping requirements to whoever wants it (Google? Facebook? Duke it out amongst yourselves), and you can just sort it all out for me, preferably on some kind of sensible lease/upgrade cycle. Cash for CaaS. Good for the environment, good for me. We can have some kind of sensible iterative process to refine what you give me and we’ll negotiate a sensible rate for outgoings.

Where do I sign?