Parky’s moving to ITV. No static links yet, but the Broadcastnow reports that Parkinson is moving away from the home he’s had at the BBC for the last 33 years.

First the Boat Race, now Michael Parkinson. What next? What’s the BBC to do?

It’s particularly interesting in the light of recent fuss over the Beeb’s funding and over distributing license fees between commercial and non-commercial ventures (i.e. ITV and C4 could be getting some of our license fee payments). Ofcom is stretching its arm.

It’s fascinating, really. The broadcast National Identity of the UK is redefining itself, and the BBC seems to be struggling to keep up.