We tried out Waitrose online, on some prompting from friends. The free delivery is great… but the online e-commerce system feels a few years behind Ocado and even Tesco.com. No automated lists, limited personalisation and slow load times make the experience slightly agonising, even in a very fast browser (Chrome, obv). There also seems to be a significantly smaller product range than you’d find on Ocado.

It’s not without its positive features: the shopping basket is very good, as is the offer browser and product information screens. It’s just the actual process of shopping that is a bit too slow and fiddly.

I’m hoping that Waitrose can keep me posted of developments to the site as the Ocado delivery charges are steep and I’m not sure Amanda is sufficiently convinced of the virtues of online grocery shopping to agree to a scheduled commitment (which comps delivery on Ocado).

What do other people think? In store, online, and who with? This is all part of my bid to escape the supermarket lottery of life, which has us stuck with local Tesco stores…