Just finished reading the v. entertaining ‘Who moved my Blackberry‘ — a book which hits so closely on everything that is bad about big corporate and marketing environments it is just eerie — and thought, as a laugh, that I’d check if was registered. Creovationâ„¢ is a concept that the lead protagonist, one Martin Lukes, comes up with – marrying innovation with creativity (obviously!) — which is singled out as being a particuarly ridiculous marketing non-concept.

And amusingly, a London-based marketing firm has that name, although its proposition seems a little more solid than most of the rubbish that Martin Lukes comes up with in the novel.

Thanks to Douthers for pointing me in the direction of the book and lending me his copy.